17 Newburgh Street
Our Newburgh Street store continues the independent retail tradition of neighbouring Carnaby Street. Matching Soho’s historically creative verve to a modern face, the shop has already been described as a must-see shopping destination in Shortlist, Elle, Daily Telegraph and L’Express.
Our simple yet elegant decor and well-stocked record player make a visit 17 Newburgh Street a wholly original experience. Talk to our knowledgeable shop assistants or on-site tailor about anything to do with the brand; whether it’s our capsule menswear collection, arts magazine, bespoke suits, photographic prints or store events – there’s something for everyone.
Fourth & Main hosts parties that are a fixture of Soho and also doubles as a bookshop and gallery. 17 Newburgh Street is as much a creative hub as one of London’s most innovative clothing outlets.
The store reflects Fourth & Main’s commitment to promoting emerging voices across the arts from all over the world.
The Gallery
Our gallery and bookshop was curated in partnership with Ditto Press and Fourteen-Nineteen – whose precocious founders were profiled in the last issue of our Journal. We exhibit exciting and affordable new photography prints and stock the finest independent art zines from around the world.
The Tailor
Fourth & Main Tailored is the made- to-measure offering by Fourth & Main. Our goal is to provide a semi-bespoke service at an accessible price point. The process will be overseen by our Savile Row-trained tailor Paul White.
We have sourced a selection of the world’s finest cloths for our customers to choose from. These cloths will never be marked up by Fourth & Main, giving the customer access to these fine cloths at an unbeatable price.
The process will take three weeks, including two fittings with all the cutting and sewing done in London. The buttons are all real horn and the buttonholes will be stitched personally by Paul White.
The service will start at £450.
The Parties
Newburgh Street is a pedestrianised cobbled street and Fourth & Main take advantage of the location and any good weather to setup speakers, an outdoor bar and showcase live sets from our favourite bands and DJs. Our store parties have become famous in the area for bringing London’s most creative and beautiful people together for memorable evenings.
Visit Us
Monday to Friday
11.00 - 19.00
Saturday
11.00 - 19.00
Sunday
12.00 - 17.00
17 Newburgh Street
London
W1F 7RZ
